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Vodacom Free4Sho lunched to give Cell C competition



Vodacom will launch its Free4Sho service this weekend, offering free on-net minutes and other benefits to subscribers


Vodacom today announced that on 10 February 2013, the company will launch 'Free4Sho', The mobile operator, South Africa’s largest, it will cut prepaid rates to R1,20/minute to all networks. The calls will be charged for on a per-minute rather than a per-second basis. This package is ideal for


In addition, on-network calls between Vodacom subscribers will be charged for the first three minutes only at the R1,20/minute rate, after which the rest of the hour will be free. The new price plan is called Vodacom Daily Free Calls


According to Vodacom's CEO Shameel Joosub, "Vodacom Daily Free Calls is simple, easy to use and offers great value to our customers. Customers will pay as little as 6 cents per minute and this not a promotional offer, it's a brand new prepaid price plan suitable for customers who make longer calls."

Joosub added, "Our slogan is 'There's free. Then there's Free4Sho' and that's because our customers will receive free benefits, guaranteed. So whenever customers see 'Free4Sho' they can always expect extra value free of charge".

This is the answer to the well-known aggressive move made by Cell C long time,  where Cell C customers who recharge with R100 of airtime, for example, are offered 150 free Cell C to Cell C minutes, 150 on-network SMSes and 150MB of data for use within seven days. The operator is even offering unlimited free on-network calls for 30 days for those who recharge with R500 or more.


Prepaid customers can change from their current price plan to Vodacom Daily Free Calls by dialling 1181 direct from their Vodacom cellphones, or dial *111#, select FreeChange and follow the prompts.

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