Apple losing battle, Android vs IOS like Mac-PC battles of the 80s and 90s with MS Window


It looks like Apple fall of its share price evidently is the repeat of what happened during battles Mac-PC battles of the 80s and 90s with cheaper PCs running Microsoft‘s DOS  and Windows software. Now is coming along different direction with smartphones battle Google‘s Android operating system vs IOS Apple operating system.  Its seems like iPhone 5 is the one dragging Apple shares down, it has kept selling the cheaper, two-year-old iPhone 4 and last year’s 4S alongside the flagship 5.

Ever since Apple sued Samsung seems was the beginning on wrong turn. The ruling comes as a blow to Samsung, which lost a $1 billion jury verdict in August against Apple as it challenged a different ITC judge's findings that its own patents were not infringed by Apple.  Administrative Law Judge Thomas Pender ruled that Samsung infringed some of Apple's patents related to mobile devices. The patents in focus include those pertaining to the design of iPhone and technology employed for touch-screen devices and for connecting headphones.

According huffington post, In many ways, the iPhone’s global battle with phones running Google‘s Android operating system is a replay of the Mac-PC battles of the 80s and 90s, when Apple saw its innovative-yet-expensive Mac outflanked by cheaper PCs running Microsoft‘s DOS and Windows software.

“Barring an unlikely collapse in Samsung’s business, even Apple will be chasing Samsung’s technology, software, and device leadership in 2013 - through the foreseeable future,” Morgan said.

Analyst Michael Morgan at ABI Research believes Apple's share of the global smartphone market will grow from 20.5 percent in 2012 to 22 percent this year and then remain flat. Meanwhile, South Korea’s Samsung Electronics - the world's No. 1 maker of smartphones- is already at 30 percent of the market, and is set to leverage its chip- and display-making capabilities into further dominance, he said.


Apple v. Microsoft: Virtual Identity in the GUI Wars

Joseph Myers, Casenote, Apple v. Microsoft: Virtual Identity in the GUI Wars, April 10, 1995 ,

According  to Joseph Myers,  Apple Corporation began its fight to stop Windows from being that major operating system after Microsoft Corporation introduced the various versions of its Windows software and announced plans for this program to replace the already widely selling DOS operating system.  Apple argued, basically, that the GUI operating system was property of Apple. Microsoft countered by citing a letter that allowed Microsoft to use some Apple technology in exchange for certain programming concessions. The lawsuit dragged on for six years, from 1988 to 1994.

Unfortunately, Apple chose to conduct this war on the complex and often confusing battleground of "Look and Feel" copyright law, which ultimately proved to be its downfall.

In 1985, Apple and Microsoft entered into a secret agreement. This agreement granted Microsoft a license to use the windows and icons in the development of version 1.0. In exchange, Microsoft agreed to develop software for the Macintosh platform.

The agreement held until Microsoft released Windows version 2.03, which was described by Apple as being more "Mac-like," Apple filed this law suit against Microsoft and its sub-licensee Hewlett-Packard claiming that their products infringed on Apple's copyrights in the presentation and control of on-screen information.

An extensive series of motions and refilings followed. By the time the case reached the Ninth Circuit, the lower courts had found for Microsoft on the central issue of copyright infringement. The basis of this decision was that the appropriate standard to apply was virtual identity. Apple did not argue that the two works were virtually identical. Rather, they argued that the appropriate standard to protect "look and feel" works is substantial similarity

The courts took a careful look at Apple's claim, decided that Apple had licensed Microsoft to use innovations such as overlapping Windows and sent Apple packing this week in August of 1993.

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